Self-Publishing: You are the CEO! July 26th, 2010

Marcia Smart Ph.D.

What a journey! These past few weeks I have been doing a lot of research on Print on Demand (POD) publishing. There are a lot of companies and package options to choose from. Without a doubt, what made the choice of publisher easier for me was the book The Fine Print of Self-Publishing by Mark Levine at http://www.book-publishers-compared.com/. It is a must read. I highly recommend checking it out before choosing your self-publishing company.

At the end of my research I was surrounded by so much rich information that I had to let it all go for a bit and step back. What a life changing decision that was! The day after while having my morning cup of tea, it hit me- Publishing my book is a business and I am the CEO! It requires my personal investment of financial, social, physical, emotional, and most of all intellectual capital. I am the executive leader and business manager. This is all about leadership and my personal leadership journey.

Lots of thoughts tumbled out of my mind: What is my vision for the book? Is this short-term-just publishing a book and that’s it or long-term-seeing successive books in the future? Am I expecting a return on investment? Am I prepared to accept the accountability, responsibility and ownership? What resources do I need to have in place to make it through the challenges ahead?  And on and on….

Huh! Choosing the publisher is the easy part!

How do you feel about being the CEO? What do you think you need to know to self-publish your book? Share your comments in the section below.

This entry was posted on Monday, July 26th, 2010 at 7:30 am and is filed under Informal Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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